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MARKETINGCASE STUDY;CASE STUDY FRAMEWORK;Marketing environment analysis;;External analysis:Macro Micro;PEST analysis;Political/legal;Economic Factors;Socio-cultural Factors;Technological;;Threat of New Entrants (I);Threat of New Entrants (II);Threat of Substitutes;Bargaining Power of Suppliers (I);Bargaining Power of Suppliers (II);Bargaining Power of Customers (I);Bargaining Power of Customers (II);Competitive Rivalry between Existing Players ;;Internal analysis;SWOTI analysis;;Opportunity matrix;Threat matrix;Four outcomes;Checklist for performing strengths/weakness analysis;Redefinition of the problem;Goal;Implementation;The strategic-planning, implementation, and control process;The Boston Consulting Group Approach (BCG)波士顿咨询公司模型 (P68);The General Electric Model: (a) Classification;The General Electric Model: (b) Strategies;Ansoffs Matrix: Planning for Growth ;;Ansoffs Matrix: Planning for Growth;The Strategy Clock: Bowmans Competitive Strategy Options;The Strategy Clock: Bowmans
Competitive Strategy Options;The Strategy Clock: Bowmans Competitive Strategy Options;The Strategy Clock: Bowmans Competitive Strategy Options;The Strategy Clock: Bowmans Competitive Strategy Options;Generic Strategies: Michael Porter (1980);Cost Leadership;Differentiation ; Focus or Niche strategy ;Focus or Niche strategy;Value Chain Analysis;;CASE STUDY FRAMEWORK;谢 谢;9、有时候读书是一种巧妙地避开思考的方法。3月-213月-21Monday, March 8, 2021
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