广告数据分析公司eyeblaster的案例.pptx

Primary colorsEB Orange 246/137/51EB Green 52/70/13EB Gray 161/161/161EB Yellow 255/200/40Light tintEyeblaster Analytics250/196/153153/162/134Actionable Analytics208/208/208Presented by: First-name Last-name● title● 2nd February 2008255/227/147Dark tint123/69/26TOP 10User interfaces of 200826/35/781/8181128/100/20AgendaIndustry ChallengesEyeblaster Analytics – Key ComponentsCampaign MonitorOne-click ReportingReport GeneratorCustom Report BuilderPlug-in for ExcelData Feeds ServicePain PointsOverwhelming amount and variety of dataHard to draw quality conclusionsMulti-channel campaignsOffline vs onlineDigital channels (search , display, mobile)Ad serving platformsDisparate reporting systemsEyeblaster AnalyticsMaking data actionableMetrics for real business objectivesReliabilityTOP 10User interfaces of 2008Making Data ActionableCampaign MonitorReport GeneratorOne-click ReportingCustom ReportBuilder ServicePlug-in for ExcelData Feeds ServiceMetrics for Business ObjectivesDeliveryImpressionsClicksUniqueSite/Publisher overlapEngagementDwellInteractionExpansionVideo playbackROICostConversion tagsSite OverlapBack to Metrics slideAccurately measure unique users by each publisherWhen do publishers overlap to deliver multiple impressions to same userCheck your media buy: which publisher is overlapping with whichDwell TimeGo beyond interactionBuild brand moments Measure brand engagementWhat is Dwell Time?average number of seconds the user engaged with the ad including mouse-on-ad,user initiated expansion,user initiated video timed custom interactionHow it WorksBack to Metrics slideDay of the week1 minOn average, weekday Dwell Time is 10 seconds longer than weekends** Weekdays (Mon – Fri): 62 Sec. Weekends: (Sat – Sun): 52 Sec.Hewlett Packard: 2008“Amazing execution. Clear calls to action and love the 3D effects. Have not seen an ad unit like this before. Hats off Eyeblaster and kudos to Goodby,. Is there anything you can not do?Digital Design Professional ”2 minMaking Data Ac