零售业务转型背景下JC银行A分行绩效考核研究 人力资源管理专业.docVIP

PAGE PAGE 2 P PAGE 1 摘 要 面对日益激烈的市场竞争环境，在“大零售”的格局下，JC银行存在如何通过完善绩效考核体系来充分调动员工的工作积极性、达到深化零售转型的强烈需求。JC银行作为一家区域性股份制商业银行，是服务地方经济的重要金融力量，经过二十年的成长，当前已经进入转型发展的关键时期。近年来，该行致力于零售转型，力图通过做实大众零售、做强中端与中高端、拓展高端，最终成为区域性的主办行。JC银行A分行在总行提出全面零售转型战略背景下，经过3年的贯彻实施，取得一定的成绩，各项数据均体现出该战略的正确性。但是其零售业务发展速度、质量等却低于全省平均水平，甚至低于经济发展欠发达的某些西部城市分行，这对于总体业务水平处于全省前列的A分行来说是个不小的问题。 本文采用文献研究法、案例研究法、问卷调查法以JC银行全面零售转型战略背景下以JC银行A分行为研究对象，在绩效考核相关理论支撑下，通过阐述JC银行A分行零售战略实施情况，通过对A分行绩效考核体系进行深入分析，梳理出零售转型对A分行绩效考核的影响，并对该分行的现行绩效考核进行评价，分析其当前绩效考核体系的缺点及其存在的主要问题，并结合A分行的实际情况提出优化建议。 通过本文的研究，希望可以对该分行目前的绩效考核体系进行全面的梳理，找出其中的不足之处，并提出合理的建议，使绩效考核体系与JC银行A分行零售转型战略相适应，同时也能够为同类型的银行起到一定的参考。 关键词：JC银行；零售战略转型；绩效考核； 问题；对策 ABSTRACT The performance appraisal system of commercial banks is related to the realization of employees vital interests, the transmission of business philosophy and the achievement of enterprise strategic objectives. With the deepening of the comprehensive retail transformation strategy, commercial banks put forward higher strategic requirements for customer development, business structure optimization, internal process and risk control, and the baton role of performance appraisal is becoming increasingly important. This paper adopts the methods of literature research, case study and questionnaire survey, taking JC banks A-branch behavior as the research object under the background of JC banks comprehensive retail transformation strategy, and with the support of relevant performance appraisal theories, expounds the implementation of JC banks A-branch retail strategy, Through in-depth analysis of the performance appraisal system of a branch, this paper sorts out the impact of retail transformation on the performance appraisal of a branch, evaluates the current performance appraisal of the branch, analyzes the shortcomings and main problems of its current performance appraisal system, and puts forward optimization suggestions combined with the actual situation of a branch Through the research of this paper, we hope to