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2019 年 6 月大学生英语六级考试真题
第一套
The Best Retailers Combine Bricks and Clicks
A) Retail profits are falling sharply. Stores are closing. Malls are emptying. The depressing
stories just keep coming. Reading the earnings announcements of large retail stores like Macy
Nordstrom, and Target is about as uplifting as a tour of an intensive care unit. The interact is
apparently taking down yet another industry. Brick and mortar stores ( 实体店 ) seem to be going the
way of the yellow pages. Sure enough, the Census Bureau just released data showing that online
retail sales surged 15.2 percent between the first quarter of 2015 and the first quarter of 2016.
B) But before you dump all of your retail stocks, there are more facts you should consider.
Looking only at that 15.2 percent surge would be misleading. It was an increase that was on a
small base of 6.9 percent. Even when a tiny number grows by a large percentage terms, it is often
still tiny.
C) More than 20 years after the internet was opened to commerce, the Census Bureau tells us
that brick and mortar sales accounted for 92.3 percent of retail sales in the first quarter of 2016.
Their data show that only 0.8 percent of retail sales shifted from offline to online between the
beginning of 2015 and 2016.
D) So, despite all the talk about drone ( 无人机 ) deliveries to your doorstep, all the retail
executives expressing anxiety over consumers going online, and even a Presidential candidate
exclaiming that Amazon has a huge antitrust problem, the Census data suggest that physical retail
is thriving. Of course, the closed stores, depressed executives, and sinking stocks suggest otherwise.
Whats the real story?
E) Many firms operating brick and mortar stores are in trouble. The retail industry is getting
reinvented, as we describe in our new
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