其他管理沟通基本策略 .pptx

一、信息策略 Message StrategyHow can I emphasize a message? How can I organize a message? ---to best serve the purpose of my communication How can I emphasize a message? AUDIENCE MEMORY CURVEMostLeast Beginning EndAlso Interest Curve, Attention Curve……What can I learn from this Memory Curve as a communicator?Put the most important things ……Arouse or maintain audience interest/attention in the middle……Allow more breaks to have more beginnings and endingsLet audience know when it finishes (简单讲两句，进度条原理）Keep it as brief as possibleNever bury important issues in the middleHow can I emphasize a message?Induction vs DeductionUsing the direct approach “The company will take the following measures to solve this problem: 1)…;2)…;3)….because:1)…;2)…;3….”Advantages: improves comprehension; audience-centered; saves time, Disadvantages: likely to be rejected by …… When to use the direct approach? Using the indirect approach “Because of the following reasons:1)…;2)…;3)…, the company will take the following measures to solve this problem.” advantages: easier to be accepted, more persuasive; less likely to cause rejection; disadvantages: feel fooled and manipulated When to use the indirect approach? How can you organize a message? 1. 明确目标 defining your objectiveA, B, C level tasks – first priorityBe clear about your primary goal Defining your general goal, action goal and communication goal 总体目标、行动目标、沟通目标之间的关系 如果你是市场营销部门经理，你与市场部门的下属员工进行沟通，你可以这样来厘清总体目标、行动目标和沟通目标之间的关系： General objective ：获取部门发展的新出路 Action objective:提高产品的销售量； Communication objective: 让下属意识到这次沟通的战略意图是为实现更高的持续性发展前景；向高层领导提出预算建议；9、要学生做的事，教职员躬亲共做；要学生学的知识，教职员躬亲共学；要学生守的规则，教职员躬亲共守。10、阅读一切好书如同和过去最杰出的人谈话。11、一个好的教师，是一个懂得心理学和教育学的人。12、要记住，你不仅是教课的教师，也是学生的教育者，生活的导师和道德的引路人。13、He who seize the right moment, is the right man.谁把握机遇，谁就心想事成。14、谁要是自己还没有发展培养和教育好，他就不能发展培养和教育别人。15、一年之计，莫如树谷；十年之计，莫如树木；终身之计，莫如树人。16、提出一个问题往往比解决一个更重要。因为解决问题也许仅是一个数学上或实验上的技能而已，而提出新的问题，却需要有创造性的想像力，而且标志着科学的真正进步。17、儿童是中心，教育的措施便围绕他们而组织起来。2、Our