XXXX年6月全国快速消费品品类经营回顾.pptxVIP

Cross-category Overview Jun 2013 品类回顾2013 年 06月 Copyright ? 2012 The Nielsen Company. Confidential and proprietary.Confidential Proprietary Copyright ? 2010 The Nielsen CompanyCopyright ? 2012 The Nielsen Company. Confidential and proprietary.Macro Economy ParametersQuarter2 2013GDP Growth vs. YA ％国内生产总值对比去年同期增幅 ％Data source: National Statistics Bureau (Quarterly Update)数据来源：国家统计局 （季度更新）GDP Growth vs. YA ％国内生产总值对比去年同期增幅 ％Data source: National Statistics Bureau (Quarterly Update)数据来源：国家统计局 （季度更新）National Total Retail Sales of Consumer GoodsValue Growth vs. YA ％社会消费品零售销售总额对比去年同期增幅 ％* Jan13数据未公布在国家统计局网站Data source: National Statistics Bureau (Monthly Update)数据来源：国家统计局 （月度更新）National CPI 全国居民消费价格分类指数Data source: National Statistics Bureau (Monthly Update)数据来源：国家统计局 （月度更新）China Consumer Confidence Index中国消费者信心指数Source: Nielsen Consumer Confidence Survey (Quarterly Update)数据来源：尼尔森消费者信心调查 （季度更新）China CCI, CPI, FMCG Growth Rate vs. YA中国消费者信心指数，物价指数，快速消费品增长率Source: Nielsen Consumer Confidence Survey, Retail Measurement (Quarterly Update)数据来源：尼尔森消费者信心调查 / 零售研究（季度更新）Total store count and importanceMT and TT split in total universeStore Count (Total City + Town)Store Count Importance (Total City + Town)ACV Importance(Total City + Town)3,372,6213,283,7353,247,354-1%-6%-0%+15%Modern TradeGrocery OthersUniverse store reduced slightly, due to the reduction of Other Stores. MT grew 15% while Grocery Stores were stable.*Including estimated number for Cosmetics based on 2011 new Cosmetics definitionData source: Nielsen Retail Establishment Survey 2012Modern Trade store count and importanceModern Trade store type splitStore Count (Total City + Town)Store Count Importance (Total City + Town)ACV Importance(Total City + Town)133,572148,868171,843+15%+26%+14%+9%+7%HypermarketSupermarketMinimarketCVSAll Modern Trade formats grew to contribute to the 15% Total MT store count growth. CVS and Minimarket led the growth.Data source: Nielsen Retail Establishment Survey 2012Retai