现代零售管理知识概述（英文版）.pptxVIP

Chapter 1An Introduction to Retailing;Retailing;Issues in Retailing;The Philosophy;Figure 1.1 Boom Times for Costco;An Ideal Candidate for Retailing Career;Table 1.1 The 10 Largest Retailers in the U.S., 2001;Figure 1.3 The High Costs and Low Profits of Retailing;Figure 1.4 A Typical Channel of Distribution;Figure 1.5 The Retailer’s Role in the Sorting Process;Multi-Channel Retailing;Figure 1.6 J.C. Penney and Multi-Channel Retailing;Relationship Management Among Retailers and Suppliers;Distribution Types;Figure 1.7 Comparing Distribution Types;Figure 1.8 Special Characteristics Affecting Retailers;Retail Strategy;Six Steps in Strategic Planning;Figure 1.9 “Pay Less + Export More” at Target;Aspects of Target’s Strategy;Figure 1.10 Applying the Retail Concept;The Total Retail Experience;Figure 1.11 Eliminating Shopper Boredom;Customer Service;Figure 1.12 A Customer Respect Checklist;Relationship Retailing;Effective Relationship Retailing;Approaches to the Study of Retailing;Parts of Retail Management: A Strategic Approach