某汽车MINI汽车分析.pptxVIP

Strategic Marketing SuccessMINI2001-Best of the Best: MINI- Most Fun— Auto Week Magazine 2001-Car of the Year—Car Magazine 2002-Grand Prix Award— European Car Magazine2002-Britain’s Best Hot Hatch— Autocar Magazine 2003-North American Car of the Year —Car of the Year Awards 2003-Sporting Car of the Year— Auto ExpressHistory in a MINI(ute)Into the FutureRebuild MINIGo GlobalMINI Product Life Cycle400350300Volume (`000)25020015010050019591963196719711975197919831987199119951999YearTurning the CornerHigh resale valueServicesPayment plansWebsiteHeritageIntangiblesFunRally RacingHistoryPersonality