采购与供应链管理课件04产品定位与质量管理.pptxVIP

Part 1:Introduction and strategy;Chapter 5 Specifying and Managing Product Quality ;;Definition 2：Crosby defines quality as“conformity to requirements not goodness”. The definition of quality can never make sense unless it is based on what the customers want. The Father of Zero Defect、 World Quality Professor, Author of Quality is Free. 《品质是免费的》 ;;The right dimensions：;6. Features(特色性)--the secondary characteristics that supplement the product’s basic functioning。 7. Aesthetics（美学性）-- personal judgments about how a product looks, feels, sounds, tastes, or smells. 8. Perceiv