公司危机公关与危机管理.pptxVIP

Crisis Management;Crisis Management Basics;Crisis Management Tips;Examples of Crisis Management;Case Study;Case Study;What did the company do?;Taking Responsibility;Internal communications;External communications;Fixing the Problem;Fixing the Problem;Cost and benefit;Cost and benefit;Case Study;Case Study;What did the company do?;Poor Crisis Management;Failure to Fix the Problem;The Problem Compounds;Outrage Builds;Poor Communication;The Aftermath;The Aftermath;What went wrong?;In-class Analysis;Final Review