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Digital Brand Management Services What is the value of a brand? Brands are critical assets to a company Brand Value in Billions Coca-Cola 70 Microsoft 64 IBM 51 Disney 29 McDonalds 25 Ford 20 Apple 5 Amazon 3 Brands in many cases can represent on average 35% of a company’s market capitalization 50%+ Of Mkt. Cap Is your Digital Brand Protected? Does the Government Care? Growing complexity of domain name registrations drives customer towards outsourced services x 192 Registries Restricted 106 countries Unrestricted 86 countries 3 Commercial .com, .net, .org 4 Restricted .edu, .gov, .mil, int. 2 Unrestricted .info, .biz 5 Restrictedname, pro, aero, museum, coop Domain Names243 Country Code top level domains + Existing gTLD’s + New gTLD’s + Multilingual Brands + Services + Products + Divisions Corporate Digital Assets Registration Requirements, Language Barrier, Time Zones, Currencies, Renewal Dates MultiLingual gTLD 130 Languages Multilingual ccTLD130 Languages Domain Names Management Challenges VeriSign Digital Brand Management Services BRANDS Protect and Promote In the Digital World Breath of digital asset management services Industry expertise, enterprise customer support Financial strength and stability Market leader and Registry operator - VeriSign manages more than 80% of Fortune 1000 .com, .net and .org names - DBMS has ~200 clients of the Global 500 Global Reach Serious about Security - More than 5 billion DNS lookups per day Digital Brand Management Services Highlights….. Best Practice….. Digital Brand Management Services Best Practice  Strategy….. Risk tolerance ? Corporate Security? Copyright Piracy Protection? Intellectual Property Protection? E-Commerce Strategy? Brand Protection? On-line Partner Compliance? Unauthorized Distribution? Renewal Management ? Digital Brand Management Services Best Practice  Research….. Global Search on Domains – gTLDs / cCTLDs? Trade Marks, Se