新产品开发与管理(英文版）.pptxVIP

新產品開發與管理;Why Is NPDM an Important Field of Study? ;What Is a New Product?(From Developer’s View);Growth Paths Venturing;The Conflicting Masters of New Products Management;New Product Process;Phase 1: Opportunity Identification/Selection; 創新機會之確認 Druker (1985);Phase 2: Concept Generation (I);New Product Concepts and the New Product;Some Patterns in Concept Generation;Forms of Human Creativity;Activities to encourage creativity;Special Rewards;Innovative Climate;Environment effect;Phase 2: Concept Generation (II) Problem-Based Ideation;Problem Analysis ex.the Telephone;The Bothersomeness Technique of Scoring Problems;Phase 2: Concept Generation (III) Analytical Attribute Approaches;Gap Maps;Regular Thick Ex-Thick;Analogy;A Dimensional Attribute List of a Flashlight;An Idea Stimulator Checklist;Relationships Analysis for New Insurance Products;Phase 3: Concept/Project Evaluation;Cumulative Expenditures Curve --Key Input to the Design of the Evaluation System;Notes on the Design of Evaluation Systems ;Procedure for a Concept Test;Mail Concept Test Format-- Sketch;The A-T-A-R Model: Definitions;An A-T-A-R Model of Innovation Diffusion;A-T-A-R Model Application;A Scoring Model for Full Screen;Contents of a Product Protocol;Phase 4: Development;What Is Design;What Excellence Requires of Design;Customer Attributes ;Phase 4: Development;What is Product Use Testing?;Knowledge Gained From Product Use Testing;Some Key Testing Dimensions;More Key Testing Dimensions;Phase 5: Launch;Market Testing Relates to Other Testing Steps ;Methods of Market Testing;The Launch Management System;Options in New Products Organization;Building a Team;Innovation Processes in Multinational Corporations;The End