营销管理中国版__第01章 .pptxVIP

理解21世纪的营销 ;Copyright ? 2009 Pearson Education, Inc. ?Publishing as Prentice Hall 1-2;Copyright ? 2009 Pearson Education, Inc. ?Publishing as Prentice Hall 1-3;Copyright ? 2009 Pearson Education, Inc. ?Publishing as Prentice Hall 1-4;Copyright ? 2009 Pearson Education, Inc. ?Publishing as Prentice Hall 1-5;Copyright ? 2009 Pearson Education, Inc. ?Publishing as Prentice Hall 1-6;Copyright ? 2009 Pearson Education, Inc. ?Publishing as Prentice Hall 1-7;9、我们的市场行为主要的导向因素，第一个是市场需求的导向，第二个是技术进步的导向，第三大导向是竞争对手的行为导向。七月-21七月-21Wednesday, July 14, 2021 10、市场销售中最重要的字就是“问”。20:42:3920:42:3920:427/14/2021 8:42:39 PM 11、现今，每个人都在谈论着创意，坦白讲，我害怕我们会假创意之名犯下一切过失。七月-2120:42:3920:42Jul-2114-Jul-21 12、在购买时，你可以用任何语言；但在销售时，你必须使用购买者的语言。20:42:3920:42:3920:42Wednesday, July 14, 2021 13、He who seize the right moment, is the right man.谁把握机遇，谁就心想事成。七月-21七月-2120:42:3920:42:39July 14, 2021 14、市场营销观念：目标市场，顾客需求，协调市场营销，通过满足消费者需求来创造利润。14 七月 20218:42:39 下午20:42:39七月-21 15、我就像一个厨师，喜欢品尝食物。如果不好吃，我就不要它。七月 218:42 下午七月-2120:42July 14, 2021 16、我总是站在顾客的角度看待即将推出的产品或服务，因为我就是顾客。2021/7/14 20:42:3920:42:3914 July 2021 17、利人为利已的根基，市场营销上老是为自己着想，而不顾及到他人，他人也不会顾及你。8:42:39 下午8:42 下午20:42:39七月-21 ;Copyright ? 2009 Pearson Education, Inc. ?Publishing as Prentice Hall 1-9;Copyright ? 2009 Pearson Education, Inc. ?Publishing as Prentice Hall 1-10;Copyright ? 2009 Pearson Education, Inc. ?Publishing as Prentice Hall 1-11;Copyright ? 2009 Pearson Education, Inc. ?Publishing as Prentice Hall 1-12;Copyright ? 2009 Pearson Education, Inc. ?Publishing as Prentice Hall 1-13;Copyright ? 2009 Pearson Education, Inc. ?Publishing as Prentice Hall 1-14;Copyright ? 2009 Pearson Education, Inc. ?Publishing as Prentice Hall 1-15;Copyright ? 2009 Pearson Education, Inc. ?Publishing as Prentice Hall 1-16;Copyright ? 2009 Pearson Education, Inc. ?Publishing as Prentice Hall 1-17;Copyright ? 2009 Pear