企业策略管理.pptxVIP

The External Environment: Opportunities, Threats, and Industry Competition, and Competitor Analysis;;General;External Environmental Analysis;External Environmental Analysis;General Environment;Economic segment 經濟面;General Environment;General Environment;General Environment;General Environment;Industry Environment;Five Forces Model of Competition;;Threat of New Entrants;產業生命週期與進入障礙;Bargaining Power of Suppliers;Bargaining Power of Buyers;Threat of Substitute Products;Intensity of Rivalry;產業結構連續帶;同業競爭程度越大—平均獲利越低;同業競爭程度越大—平均獲利越低;現有敵對狀態與產業生命週期演化;High Exit Barriers;;;Strategic Groups策略性群組;策略性群體分析;組