武汉理工大博导秦远建先生的战略管理课件.pptx

Strategic Management简介战 略 管 理Professor Ph.D. Qin Yuanjian(秦远建)Management SchoolWuhan University of Technology武汉理工大学管理学院P.C:430070 Tel:027H)Mobil Phonehapter 1: An Introduction To Strategic ManagementTRSATEGYSection 1:What is StrategyIn Ancient ChinaBesiege Wei rescue ZhaoPretend to advance along one path while secretly going along another; do one thing under cover of another.In Greece: Strategos means arts and science that a general command and direct army. Classification of StrategyNational EconomyMacro levelLocal EconomyIndustrial EconomyCorporate StrategyEnterprise levelSBU’s StrategyFunctional StrategyThe Three Levels of StrategyCorporateSBUsFunctionsCorporate Strategy isThe way a company creates value through the configuration and coordination of its multi-market activities .?Address the Questions？Which businesses to be in？How to run them?Competitive StrategyHow to achieve sustainable competitive advantage in given product/market?Where should we compete？（Which markets， and which segments should we concentrate on？） 12What products should we compete with？ How will we gain sustainable competitive advantage in these chosen markets？ 3Functional strategyEvery Competitive Strategy Can be Translated into Congruent X Strategiesis concerned with interpreting the role of the function or department in delivering the competitive strategy Marketing strategyFinancial strategyPersonnel strategyAnd so forthSection 2: Definitions of StrategyKenneth R.Andrews H.I.Ansoff H.Mintzberg Our definitionKenneth R．Andrews’ DefinitionThe Concept of Corporate Strategy, 1971Strategy is target, intent, purpose, and the model of which a firm formulates main policies and plan in order to achieving the target. The model defines the business scope which the firm is doing, and should do. The model also defines the business type which the firm is in, and should be in.H.Igor.Ansoff’ DefinitionCorporate Strategy, 1965The strategy is a common business line throughout the