民航信息化和电子商务概论分析.pptx

e-Commerce IT in Aviation 电子商务 民航信息化;2004.12.15;简化商务;电子商务是航空业的救命稻草！;同业竞争者;SUPPLIER; “Internet tends to weaken industry profitability without providing proprietary operational advantage. The time has come to see the Internet for what it is: an enabling technology. The key question is not whether to deploy internet technology – companies have no choice if they want to stay competitive – but how to deploy it. The internet’s great impact has been to enable the reconfiguration of existing industries that had been constrained by high costs for communicating, gathering information, or accomplishing transactions. (Porter, 2001) ;不要忘记！！;;For those reasons, “airlines were the leader in developing high volume, transaction-based computer systems and they were the first to feel the need for distribution systems on an international scale.” 基于以上原因，航空业在世界上最先开发出大规模计算机处理系统，并最早把分销系统推向国际市场。 (Fitzgerald, 2000);Low;Philip Alford, 2005;服务 提供商;;Passenger survey based on limited sample size;TYPE I;Slide courtesy of Dr. Hukill;;Jul. 2003 Jun. 2004 Jan. 2005 Aug. 2005 Nov. 2005 Apr. 2006 Apr. 2006 Apr. 2006 May. 2006 Jun. 2006;国航国内 ET 销售量及 ET 比例;ET 类型 ICS / BSP / B2C;ET –电子客票 媒介的变化 客票由纸制媒介变为电子媒介 降低客票的印刷，储运，管理，录入成本 初期投入增加，在国内降低成本有限 2007年底完成转换 B2C 电子直销（电子商务 E-commerce） 渠道的变化 借助因特网实现对单个旅客的直销 降低分销成本，加强了航空公司与顾客间的联系 初期投入增加，在境内外拓展直销渠道 低成本公司比例相对较高，网络型公司比例相对较低;全球电子客票发展趋势 ET百分比;实现100%ET的两大障碍;中国民航发展历程;重点解决“信息孤岛”和“行业标准”问题;以新行程单为例;Unique e-Commerce Model;Passengers;Cost;Technology;Transaction;Distribution Channel;Policy;Implication