公司理财培训教材(93) .pptxVIP

公司理财;The big picture…;Course Description;Requirements;Materials ;Textbook;Materials (contd.);9、我们的市场行为主要的导向因素，第一个是市场需求的导向，第二个是技术进步的导向，第三大导向是竞争对手的行为导向。七月-21七月-21Sunday, July 18, 2021 10、市场销售中最重要的字就是“问”。09:20:3709:20:3709:207/18/2021 9:20:37 AM 11、现今，每个人都在谈论着创意，坦白讲，我害怕我们会假创意之名犯下一切过失。七月-2109:20:3709:20Jul-2118-Jul-21 12、在购买时，你可以用任何语言；但在销售时，你必须使用购买者的语言。09:20:3709:20:3709:20Sunday, July 18, 2021 13、He who seize the right moment, is the right man.谁把握机遇，谁就心想事成。七月-21七月-2109:20:3709:20:37July 18, 2021 14、市场营销观念：目标市场，顾客需求，协调市场营销，通过满足消费者需求来创造利润。18 七月 20219:20:37 上午09:20:37七月-21 15、我就像一个厨师，喜欢品尝食物。如果不好吃，我就不要它。七月 219:20 上午七月-2109:20July 18, 2021 16、我总是站在顾客的角度看待即将推出的产品或服务，因为我就是顾客。2021/7/18 9:20:3809:20:3818 July 2021 17、利人为利已的根基，市场营销上老是为自己着想，而不顾及到他人，他人也不会顾及你。9:20:38 上午9:20 上午09:20:38七月-21 ;Course Plan;Chapter 1 Introduction;公司的三种组织形式;单一业主与合伙制;公司制;Chapter 1: Introduction to Corporate Finance ;1-1 Corporate Investment and Financing Decisions;1-1 Corporate Investment and Financing Decisions;1-1 Corporate Investment and Financing Decisions;Table 1.1 Recent Investment/ Financing Decisions;1-1 Corporate Investment and Financing Decisions;Figure 1.1 Cash Flow between Financial Markets and Firm’s Operations;1-2 The Financial Goal of the Corporation;1-2 The Financial Goal of the Corporation;1-2 The Financial Goal of the Corporation;Figure 1.2 The Investment Trade-off;1-2 The Financial Goal of the Corporation;1-2 The Financial Goal of the Corporation;Agency Problems—Ownership versus Management (Managers vs. stockholders);1-2 The Financial Goal of the Corporation;1-2 The Financial Goal of the Corporation;Other references （1st class stopped here）;Chapter 2 Present Values;Chapter 2 How to calculate present values;2-1 Future Values and present values;2-1 Future Values and present values;Figure 2.1 Future Values with compounding;2-1 Future Values and present values;2-1 Future Values and present values;2-1 Future Values and present values;Figure 2.2 Present Values with compounding;2-1 Future Val