营销管理架构chapter3.pptx

第三章词语翻译3.1 商务英语词语翻译的注意事项3.1.1 掌握确切词义eg. agencyTo seek help from a dictionary:(1) a business or place of business providing a (usu specified) service 经销处，代理行(2) esp AmE a department of a government or of an international body eg. agencyan employment agency 职业介绍所an advertising agency 广告公司news agency 通讯社Government agencies政府机构3.1.2 一词多义英语词汇：游移(vacillant, context-dependent)、灵活(flexible),常依据搭配和上下文而变化；且英语的词义范围很容易扩大，英语词汇容易获得新义。汉语词汇：精确、固定，对上下文依赖性较小，且词义相对稳定，不易发生变化。Example: cover1. Our business activities cover a wide range of articles.我公司经营的产品种类繁多。2. The remittance covers all commissions due to you up to date.汇款包括至今应付的所有佣金。3. These rules cover all cases.这些规则适用于所有情况。4. Please open an L/C to cover this purchase.请开立这笔货款的信用证。5. The compensation will cover the whole loss.此项赔款足以抵偿全部损失。6. Breakeven point is reached when sales cover all costs.当销售额能支付所有的费用时，就达到了损益平衡点。7. Insurance is to be covered by the buyer.由买方投保。8. We wish to cover the consignment against All Risks for 110% of the invoice value.我们想按发票金额的110％为这批货物投保一切险。9. In order to cover ourselves for the shipment we have drawn on you at sight.为回收货款我们已向贵公司开出即期汇票。但也有的时候，同一个汉语词汇，在英语里需要用不同的表达。例如：吞吐量，Example: 吞吐量2001年福州港的货物吞吐量位列全国沿海港口第十一位，集装箱吞吐量位列全国沿海港口第十位。The turnover of Fuzhou port ranked 11th among Chinese coastal ports while its container operation was listed as 10th in the year 2001.目前港口的通过能力和货物吞吐量均已超过亿吨。2004年宁波港货物吞吐量超过2.2亿吨，同比增长22％。The annual handling capacity and throughput of Ningbo Port have both exceeded 100 million tons. In 2004, the port saw a throughput of 220 million tons, up 22% over the previous year.例一中的吞吐量表示“实际已经完成或预计完成的货物 数量”，例二则表示“处理能力”、“通过能力”或“物料通过量”之意。表示前者常用turnover, operation, volume, traffic，而后者可用capacity, designed capacity, normal capacity, handling capacity, throughout capacity等。有时还可以通过使用动词如handle, process等进行翻译。2003年营口港吞吐量为4009万吨，其中集装箱40万标箱。In 2003 Port of Yingkou processed 40.09million tons of cargo, including 400,000 TEU of containerized cargo.注释：TEU是英文Twenty－foot Equivalent Unit的缩写。是以长度为20英尺的集装箱为国际计量单位，也称