电子商务概论_ch01 .pptxVIP

电子商务概论张昕瑞管理学院上海理工大学? Cengage Learning09-193Introduction to Electronic Commerce2017-09-264Selling on the Web 12017-10-035国庆假期2017-10-106Selling on the Web 22017-10-177Marketing on the Web 12017-10-248Marketing on the Web 22017-10-319Business-to-Business Activities: Improving Efficiency and Reducing Costs 12017-11-0710Business-to-Business Activities: Improving Efficiency and Reducing Costs 22017-11-1411Social Networking, Mobile Commerce, and Online Auctions2017-11-2112Planning for Electronic Commerce2017-11-2813Case Study2017-12-0514The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues2017-12-1215Electronic Commerce Security2017-12-1916Payment Systems for Electronic Commerce2017-12-2617Group Presentation2018-01-0218Test课程要求上课要求：课前请假、避免迟到早退随机点名三次缺勤，课程无成绩课程评分标准：平时20%；小组作业及演讲40%；考试40%；其中：小组作业（内容40%、效果40%、PPT或多媒体20%）小组构成：4~6人一组DiscussionWhat is e-commerce/business?What e-commerce/business company do you know? What’s the core business of this company?Why people choose to do business online?What’s the trend of e-commerce/business?……1-Chapter 1Introduction to Electronic Commerce? Cengage Learning 20159、我们的市场行为主要的导向因素，第一个是市场需求的导向，第二个是技术进步的导向，第三大导向是竞争对手的行为导向。10、市场销售中最重要的字就是“问”。11、现今，每个人都在谈论着创意，坦白讲，我害怕我们会假创意之名犯下一切过失。12、在购买时，你可以用任何语言；但在销售时，你必须使用购买者的语言。13、He who seize the right moment, is the right man.谁把握机遇，谁就心想事成。14、市场营销观念：目标市场，顾客需求，协调市场营销，通过满足消费者需求来创造利润。15、我就像一个厨师，喜欢品尝食物。如果不好吃，我就不要它。16、我总是站在顾客的角度看待即将推出的产品或服务，因为我就是顾客。17、利人为利已的根基，市场营销上老是为自己着想，而不顾及到他人，他人也不会顾及你。Learning Objectives? Cengage Learning 2015In this chapter, you will learn about:What electronic commerce is and how it has evolvedWhy companies concentrate on revenue models and the analysis of business processes instead of business models when they undertake electronic commerce initiativesHow economic forces have created a business environment that is fostering the continued growth of electronic commerceLearning Objectives (cont’d.)? Cengage Learning 2015How businesses use value chains and SWOT a