竞争动态-优质课件 .pptxVIP

Competitive Rivalry and Competitive Dynamics;;Definitions;Definitions;From Competitors to Competitive Dynamics;個案:General Mills;Effect of Competitive Rivalry on a Firm’s Strategies ;9、我们的市场行为主要的导向因素，第一个是市场需求的导向，第二个是技术进步的导向，第三大导向是竞争对手的行为导向。七月-21七月-21Saturday, July 17, 2021 10、市场销售中最重要的字就是“问”。20:30:0820:30:0820:307/17/2021 8:30:08 PM 11、现今，每个人都在谈论着创意，坦白讲，我害怕我们会假创意之名犯下一切过失。七月-2120:30:0820:30Jul-2117-Jul-21 12、在购买时，你可以用任何语言；但在销售时，你必须使用购买者的语言。20:30:0820:30:0820:30Saturday, July 17, 2021 13、He who seize the right moment, is the right man.谁把握机遇，谁就心想事成。七月-21七月-2120:30:0820:30:08July 17, 2021 14、市场营销观念：目标市场，顾客需求，协调市场营销，通过满足消费者需求来创造利润。17 七月 20218:30:08 下午20:30:08七月-21 15、我就像一个厨师，喜欢品尝食物。如果不好吃，我就不要它。七月 218:30 下午七月-2120:30July 17, 2021 16、我总是站在顾客的角度看待即将推出的产品或服务，因为我就是顾客。2021/7/17 20:30:0820:30:0817 July 2021 17、利人为利已的根基，市场营销上老是为自己着想，而不顾及到他人，他人也不会顾及你。8:30:08 下午8:30 下午20:30:08七月-21 ;A Model of Competitive Rivalry;Competitive Rivalry;Competitor Analysis;Market Commonality;Resource Similarity;;Drivers of Competitive Actions and Responses:;;;Drivers of Competitive Actions and Responses:;;Competitive Rivalry;Strategic and Tactical Actions;Factors Affecting Likelihood of Attack:;;;Factors Affecting Likelihood of Attack:;;;Factors Affecting Likelihood of Response;Factors Affecting Likelihood of Response:;;市場領袖較易被模仿 高風險的企業行動較少被模仿 價格掠奪者較少被模仿;;Competition;Strategic Conduct is Dynamic;;Competitive Dynamics:;Gradual Erosion of a Sustainable Competitive Advantage;;Obtaining Temporary Advantages to Create Sustained Advantage;;Competitive Dynamics:;;第一行動者的經營策略;成熟期產業;成熟產業限制進入的策略;成熟期產業的敵對競爭策略;衰退期產業的競爭程度;衰退產業的策略選擇;收割策略