高校图书馆的营销与公共关系.pptxVIP

Marketing Public Relations in Academic Libraries 高校图书馆的营销与公共关系Heidi CardULS Librarian,Assistant to the Director on Research Special ProjectsUniversity of Pittsburghhrc5@Outline 概要History of libraries and marketing 图书馆和营销的历史Why is Marketing Important in Libraries? 为什么营销对图书馆重要？Features of a Marketing Plan 营销计划的特征Example of ULS Marketing Plan 匹兹堡大学图书馆营销计划实例How ULS has moved forward with Marketing 匹兹堡大学图书馆是如何通过营销方式推进工作的History of Libraries Marketing图书馆和营销的历史Library-Centric view图书馆中心论Users were expected to be motivated enough to learn the “rules” 期望读者自己主动去学习图书馆“规则”Libraries had little incentiv