上海乳业市场分析（30）.pptxVIP

Shanghai Dairy MarketIntroduction上海乳业市场介绍市场: 上海品类: 白奶, 风味奶, 酸奶,酸奶饮料 期间: 城市档案 (2001年数据)City Profile—Year 2001北京BJ13,69912.78011.0757.6073.461.700281.7625,30011,578N/A144.33上海SH634016.74N/AN/AN/AN/A455.127,18611,7188,868172.2面积(平方公里)Square人口(百万)Population常住人口Permanent Resident -非农业人口Urban -农业人口Rural暂住人口Temporary Resident国内生产总值(10亿人民币) GDP(1billion RMB)人均国内生产总值(人民币:元) GDP/capita人均可支配收入(人民币:元) Per capita disposable income人均消费支出(人民币:元)Per capita consumption expenditure社会零售总额(10亿人民币)Total social retailing (1billion RMB)A高收入消费群: Advanced年可支配收入为15000元人民币 1900万Per capita disposable income 2%B中高收入消费群: Upper Value 年可支配收入10000-15000元 7500万 6%C15%中低收入消费群: Lower Value 年可支配收入5000-10000元 19000万17%D门槛内消费群: Emerging 年可支配收入2000-5000元 213 00万E门槛外消费群: Unreachable 年可支配收入2000元 76900万61%5大类中国消费群China Consumer Segmentation总人口: 1,261百万 Total:1,261mio资料来源: 2001中国人口统计年鉴,第5次人口普查, 2002 IMD世界竞争力年鉴, 中国利乐分析2001 China Population Statistics Yearbook,5th population census statistics, 2002 IMD World Competitiveness Yearbook, TP China analysis上海：中、高收入消费者人数总计为670万HeilongjiangBy mio peopleXinjiangJilin北京:Total: 13.82A+B: 2.83LiaoningHebeiInner MongoliaBeijingGansuTianjinNingxiaShanxiShandongQinghaiShaanxiJiangsuHenanShanghaiTibetAnhuiChongqingSichuanHubei上海:Total: 16.74A+B: 6.70ZhejiangJiangxiHunanGuizhouFujianYunnanGuangxi5-7 mio (19%) Guangdong2-4 mio)广州:Total: 9.94A+B: 4.27Source: 2002 Statistic Yearbook of China TP China Analysis 2 mioHainan上海液态乳制品市场总揽Overall Liquid Dairy Market, ShanghaiShanghai与2002年同期相比，总量迅速增加，并主要来自酸奶和酸奶饮料Compare to ’02 same period, total volume have a slight increase, mainly by yogurt分品类的液态奶总销量 (吨)131,066+0.3%123,298+6%122,852* For 2001 data, only liquid milk(Incl. White milk flavor milk) data available.Shanghai销售额的增长低于销量增长，但酸奶仍是2003年上半年增长的推动力Value growth is slower than volume growth,but yogurt still drives the growth in first half year of 2003分品类的液态奶总销额 (吨)+5.4%-1.3%835.7803792.9* For 200