思想与战略（英文20.pptxVIP

Ideas and Strategy;Today;Developing an idea;Unexpected users;What would it take to make my product at half the cost?;1. What is the biggest hassle about this product? For what subgroup of users . . . For what subgroup of usages . . . Etc. 2. What do the Batman movie, roller blades, and Ben and Jerry’s have in common? 3. How would I do things differently if I had perfect information? 4. Where are the search, order entry, and tracking costs a large percentage of total costs?;Raw material suppliers;Today;Create a new standard of performance that previously was not recognized as important but becomes one of the critical buying factors for a target market;;Primary effects Secondary effects;Today;A strong business concept . . .;Product range Target customers Channels Geography;“The compelling reason why the target customer should buy your product instead of alternatives”;Reinforcing business system;Today;Real value Absolute resource scarcity True network externalities False value “Controlling the space”;;;