支付宝SWOT分析分析和总结.pdfVIP

支付宝 SWOT 分析 Strengths:对于银行而言， 可扩展业务范畴； 对客户而言， 支付宝可以 保障交易的安全性。 For Banks, it can expand the banks business scope; For the customer, it can ensure the safety of trading. Weaknesses:结算周期较长，在途资金的利用效率较低。 The settlement cycle is longer, use efficiency is low on funds. Opportunities:第三方支付企业的出现解决了买卖双方信任度不高的 问题，开拓了新的市场。 The emergence of the third-party payment enterprises to solve the problem of trust between the seller and the buyer , opens up a new market. Threats:支付宝面临着同行业的恶性竞争。除此之外还面临着银行的 恶性竞争。 It faces a vicious competition in the same industry. In addition,it also faces a vicious competition of the bank. 微信支付 SWOT 分析 Strengths:微信支付作为一个第三方的支付平台， 开拓了一个新兴的市 场；微信支付具有简单快捷，安全可靠的特点。 As a third-party payment platform, it opens up a new market; At the same time, it also has a simple and quick, safe and reliable characteristics. Weaknesses:微信支付对银行的依赖性较强， 必须依赖银行作为清算管 理的核心。创新能力差。 Its strong reliance on bank, must rely on the bank at the core of management of liquidation. Innovation ability is poor. Opportunities:微信支付作为第三方的支付平台，它的 服务范围覆盖 了 C2C、B2B 、B2C 领域，市场潜力巨大。手机网民规模快速增加。 Its service scope covers the C2C, B2B, B2C field, market potential is tremendous. Scale of mobile Internet users is increasing rapidly . Threats:随着目前国内提供第三方支付服务的企业不断增加，微信支 付面临着越来越激烈的竞争。行业监管日益趋向严格化。 As the current domestic third-party payment services companies continue to increase, it is faced with increasingly fierce competition. Industry increasingly strict regulation.