河北省大学生手机消费者民族中心.pdfVIP

河北省大学生手机消费者民族中心 主义实证研究 摘要 对于大学生的消费者民族中心主义的研究，能够帮助企业借助大学生的民族中心主义情怀， 进而与外国商品竞争，使商品与大学生的价值观更加的适应，更好的适应中国本土市场，促进企 业的进展。本文首先从大学生消费者民族中心主义研究背景以及研究意义出发，然后对于大学生 消费者民族中心主义国内外研究 状进行了探讨，接着对于大学生消费者民族中心主义研究对象 以及研究方法进行了总结，并且对于问卷调查法作了详细的说明，接着对于问卷调查表收集到的结 果作了描述，对其信度做了分析，最终基于这些的基础上，本文证明白前面假设的正确性。最终得 出给出一些关于销售方面的建议。 关键词 ：消费者民族中心，大学生，实证研究，问卷调查 abstract This paper starts with the background and significance of the research on consumer ethnocentrism of College students, then discusses the research status of consumer ethnocentrism of college students at home and abroad, then summarizes the research objects and methods of consumer ethnocentrism of College students, and makes a detailed description of the questionnaire survey method. Finally, the questionnaire survey is conducted. Some methods used in table processing are summarized, such as reliability analysis, factor analysis, correlation analysis, variance analysis and regression analysis. Then the results collected by the questionnaire are described, and the reliability of the questionnaire is analyzed. Finally, based on these, this paper proves the correctness of the previous hypothesis. The relationship between consumer ethnocentrism of college students and purchase intention of some well- known foreign products is a negative correlation; the relationship between consumer ethnocentrism of college students and purchase intention of some well-known domestic products is a positive correlation; the relationship between consumer ethnocentrism of college students and purchase intention of some well-known foreign mobile phones is