从消费主义角度浅析当今女性网络红人现象.docVIP

PAGE PAGE 19 从消费主义角度浅析当今女性网络红人现象 摘要 本文将从消费主义方面出发，去探究女性网络红人的产生、发展和演变。改革开放以来，随着我国经济的不断发展，国民个体消费水平的不断提高，我国社会正步入一个消费型社会。伴随消费的日益丰富化和多选择化，消费主义和消费主义文化随之而来。与此同时，网络成为了大众，尤其是普通大众的发言平台，一定程度上消解了精英阶层和大众媒体的话语权，这给草根阶级的崛起提供了基本的保障，网络红人由此出现，创造了网络明星这一虚拟世界的成名奇迹。在网络红人的发展轨迹中，我们可以看到，女性网络红人作为网络红人中最主要的群体，她们在网络上的一言一行，都与当时的社会、媒介、受众息息相关。从她们身上，可以观察到社会的审丑潮流、窥私心理等诸多现象，尤其是消费主义对我国大众的影响，让她们从一个个消费偶像转变成被消费的对象。 关键词：消费文化、消费主义、女性网络红人、符号化 A brief analysis of the phenomenon of female network Reds from the perspective of Consumerism Abstract: This article will start from the consumerism, to explore the emergence, development and evolution of female network reds. Since the Reform and Opening-up, with the continuous development of Chinas economy and the continuous improvement of the level of individual consumption, our society is entering a consumer society. With the increasing consumption and multi choice, consumerism and consumerism culture followed. At the same time, the network has become the public speaking platform, to a certain extent dispelled the elite and the mass media discourse, which provides a basic guarantee for the rise of the grass-roots class, the resulting network reds, and created a network virtual world star. In the development of the Reds of the network, we can see that the female network Reds as the most important group of the Reds network, their words and deeds on the network, with the then society, media, the audience is closely related. From them, you can observe the social development of the ugly trend, glimpse of psychology and many other phenomena, especially consumerism on the impact of our public, so that they from a consumer idol into a consumer object. Keywords: Consumer culture, consumerism, female network reds, symbolization 一、消费主义与当今中国社会消费文化 （一）消费主义概述 消费主义在文化研究方面和社会研究方面有着不同的解释，本文将采用社会研究方面的消费主义。社会研究角度，消费主义是在社会财富极大丰富的情况下产生的一种消费价值观念。在消费主义下，“劳动与积累不是目的，只是消费的手段，享乐才是根本。”人们消费的，也不再是商品本身的使用价值，而是它们符号化后的象征意义，正如劳斯莱斯成为成功男士的幻影，商品的使用价值正被象征意义所替代。 消费主义影响下，消费成为最高的追求，人们追求物欲和感官的满足，从而萌生了消费主义