哈弗H6汽车销售技巧探究.pdfVIP

哈弗H6汽车销售技巧探究 摘 要 我国庞大的汽车保有量和快速的汽车销售增长，为汽车服务业的进展提供了巨大的成长 空间。汽车厂家和经销商深深地意识到，只有通过严谨、完善、周到、优质的售后服务，培养出 较高的顾客中意度，形成良好稳定的客 关系，才能在日趋白热化的市场拼杀中博得一席之 地。 当前，营销模式已经成为世界上商业的主流模式，营销的关注点也将从现在的体验设计 进展成为全面的消费治理。全面的消费治理将建立在整合营销的基础上，从产品的设计、品牌 的传播、客 关系的治理等，在营销的所有阶段都将顾客的中意体验作为首要考虑的目标。但 在国内，营销的研究则相对较少，汽车销售行业也不例外，基于汽车销售行业在国民经济中的 重要作用，我们一定加强汽车营销研究。 关键词 ：汽车销售 体验营销 客 中意度 营销模式 Abstract Quantity and rapid growth in car sales in China, with a huge growth space for development of automobile service industry. Car manufacturers and dealers deeply realized, only through the rigorous, perfect, thoughtful, high quality after sale service, develop high customer satisfaction, the formation of good and stable customer relationship, to win a space for one person in the increasingly fierce market operation. At present, the experience marketing has become the worlds commercial mainstream pattern, in the future, the experiential marketing will become the main mode of marketing, marketing focus will also experience from the design development now become overall consumer experience management. Comprehensive consumer experience management will be established on the basis of integrated marketing, from product design, brand communication, customer relationship management, at all stages of marketing will be customer satisfaction experience as first priority. But in China, marketing research experience is relatively small, the auto sales industry is no exception, the important role of car sales industry in the national economy based on, we must strengthen the automotive experience marketing research. Keywords: Automobile Sales Marketing Customer Satisfaction Marketing Mode