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大规模定制的供应商管理策略的研究 _ 以西门子风电
为例
72013 10269 51109602234 ?? MBA2012 8
Master degree graduate thesis by 2013 School Code 10269Number
51109602234East China Normal University
Mass Customization supplier management strategy research
??Taking Siemens Wind power as an ExampleCollegeMBAEducation Center
Speciality Business Administration
Interests Supply chain ManagementName MA XI LEI
Preceptor Prof. YE DE LEIAug 2012 ?? /?? / 1 * 2
* MBA
I Abstract
During the last ten years, the worlds newly installed turbine capacity
of double-digit rate
each year, a large number of wind turbine manufacturers appear and
the component of the
turbine suppliers companies born. With the world economic slow down,
Governments
dominated investment in wind farms gradually shrinking, a new wind
turbine orders drastic
reduction and invalid of promotion policies on wind turbine, the
development of the wind
power industry faced with the arrival of winter. Wind power industry
is increasingly
competitive, Wind turbine manufacturing industry is now driven by
technology innovation
and development of competitive trends, and gradually turned to the
wind turbine
manufacturers wind turbine supply chain competition, which requires
enterprises control of
strong supply chain management capabilities, worldwide procurement
of wind turbine
components and reduce the cost of Wind power turbineWe are preparing
for the price competition of the wind turbine, to win the largest share
of
the global wind power market. Supplier managementis an important role
of supply chain
managementand supports the company’s core competitiveSiemens Wind
Power ensure th
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