基于电子商务平台的快消品仓储研究.docVIP

PAGE PAGE 35 基于电子商务平台的快消品仓储研究 摘要：随着社会经济的发展，互联网网络技术的发展和普及，当初限制电子商务发展的因素已经差不多都解决了，电子商务也得以飞速的发展。同时越来越多的行业开始踏足电子商务，纷纷借助于电子商务平台开拓市场，快消品行业也不例外。现如今众多的快消品电商企业纷纷成立，线上的销售渠道已经引起了广大商家的重视，快消品在电子商务平台的销售更是屡创新高。在现在快消品市场增速减缓的时候，快消品电商还是保持着惊人的增长速度。 在快消品电商销售量剧增的情况下，其行业的问题却令人十分堪忧。人们在进行快消品消费时，往往还是更多的选择线下。快消品电商的仓储问题令人十分的担忧，快消品电商仓储问题已经成为制约快消品电商发展的重要因素之一。 本文通过对快消品的介绍，电子商务的介绍以及对快消品电商仓库的介绍，比较我国快消品电商仓库和国外现状。通过问卷调查的形式，对快消品电商仓库进行具体的研究分析。同时在快消品电商仓库进行实地的调查研究的，提出改善方案。再由个体到全局，提出行业的一些改善意见，并对方案进行可行性分析和创新性分析。 关键词：电子商务；快消品；仓储；信息化；仓库管理系统 A study on FMCG warehousing based on e-commerce platform Abstract: With the development of the social economy, the Internet network technology development and popularization of e-commerce development restriction factors it had been almost all resolved, but also to the rapid development of e-commerce. At the same time more and more industries begin to set foot in e-commerce, have the help of e-commerce platform to develop new markets, FMCG industry is no exception. Now many of the FMCG business enterprise have been established, online sales channel has attracted the attention of the majority of businesses, FMCG sales in e-commerce platform is reaching new heights. Now FMCG market slowdown, when electricity supplier FMCG still maintain impressive growth rate. In the case of FMCG sales surge in the electricity business, its industry problem but it is very worrying. People carrying FMCG consumption, often or more choices offline. FMCG electricity supplier warehouse matter of great concern, FMCG electricity supplier warehouse has become one of the important factors FMCG electricity supplier development. Based on the introduction FMCG, introduce e-commerce as well as the introduction of FMCG electricity supplier warehouse, compare and foreign status of FMCG electricity supplier warehouse in China. Through a questionnaire, the electricity supplier for the FMCG warehouse specific research and analysis. At the same time field of investigation in FMCG electricity supplier ware