《卓越英语综合教程》第1册课件 Unit 5 Unit 5.pptVIP

Highlights Section A Listening Topic Introduction Warm-up Activities Pronunciation Guide Pronunciation Guide Pronunciation Guide Sentences Dialogues Dialogues Dialogues Dialogues Dialogues Passage Passage Passage Passage Section B Speaking Situational Dialogues Situational Dialogues Situational Dialogues Situational Dialogues Situational Dialogues Situational Dialogues Situational Dialogues Humorous Story Humorous Story Easy Learning Easy Learning Section C Reading Intensive Reading Intensive Reading Intensive Reading Intensive Reading 1 “Would you go to the supermarket, darling,” my wife asks, “and get some butter? Nothing special; just for baking.” A short time later, I’m standing at the butter section and reminded of the story of the hungry donkey standing in front of two piles of hay. It looks from one to the other, but cannot decide which pile to eat first. The donkey finds it so hard to choose that it drops dead from hunger before touching the food. 2 So here I am, like the donkey, trying to choose between low-fat butter, sweet butter, mildly sour butter, easy-to-spread butter, original Irish butter and butter with herbs. Intensive Reading 3 The last time I bought butter was sometime in the early 1980s. Shopping was certainly simpler back then. You could buy what you wanted from a small selection. Today, consumers are faced with dozens of products that look more or less the same. 4 Want to buy an iPod? Apple offers nearly 30 models, from 512 MB to 60 GB, before you’ve even decided on a color. Then, of course, there’s the cost-benefit analysis. For more confusion, ask a shop assistant. Intensive Reading 5 “Spoilt for choice” is the English expression that describes the dilemma facing today’s consumers. Shopping has become an activity in which it is no longer possible to make intelligent informed decisions. This problem is not limited to fast-moving consumer products. It touches every aspect of our lives. Which un