企业战略管理_第2章.pptxVIP

Strategic Management: Concepts Cases11th EditionFred DavidCopyright 2005 Prentice HallWhat do we want to become?What is our business?Importance of Vision and Mission StatementsCopyright 2005 Prentice HallCharacteristics of a mission statementComponents of a mission statementWriting evaluating mission statementsCopyright 2005 Prentice HallVisionAgreement on the basic vision for which the firm strives to achieve in the long run is critically important to the firm’s success.Copyright 2005 Prentice HallVision“What do we want to become?”Copyright 2005 Prentice HallVisionClear Business VisionCompr