体验商务英语综合教程3第二版重点词汇.docxVIP

体验商务英语综合教程3第二版要点词汇 体验商务英语综合教程3第二版要点词汇 体验商务英语综合教程3第二版要点词汇 -- WORD资料 . 可编写 体验商务英语综合教程 3 第二版 要点词汇 Unit1 P6 A Value for money 花费值得 luxurious 豪侈的，豪华的 timeless 不受时间影响的 Well-made 做工考究的 top of the range 高端的 durable 耐用的 inexpensive 廉价的 cool 酷的 Reliable 靠谱的 stylish 流行的 ( 有型个性 ) fashionable 时兴的（潮流时髦） Well-designed 精心设计的 P7 A Brand loyalty 品牌忠诚度 the tendency to always buy a particular brand brand image 品牌形象 the ideas and beliefs people have about a brand brand stretching 品牌扩充 using an existing name on another type of product brand awareness 品牌意识 how familiar people are with a brand the name given to a product by the company that makes brand name 品牌名字 it product launch 产品公布 the introduction of a product to the market product the length of time people continue to buy a lifecycle 产品生命周期 product product range 产品范围 the set of products made by a company product placement 植入式广告 when products are used in films or TV programmes the use of a well-known person to advertise product endorsement 产品代言 products Brand positioning 品牌定位 P8 Gross margins 毛利润 Manufacturing 制造业 Solely 独一的 Low-cost market 低成本市场 Outsources 外包 Licensing arrangement 特许受权 Flagship store 旗舰店 Offshore 离境；国外 Country of origin 原产地 Identify the marker 确立产品根源或制造者 --- -- Simplify product handing 简化产品，操作和追踪 专业技术 . 整理分享 --- -- WORD资料 . 可编写 Organize accounting 帮助组织进存货和做会计记录 Offer legal protection 供给法律保护 Unit2 P14 B 1 not enough leg .....room....... 没有足够的伸腿空间 2 lost or delayed ...... luggage......... 丢失或延缓行李 3 long .......queues...... at check-in 签入时的长行列 4 poor quality ........ food......... and drink 质量差的食品和饮料 5 no baggage ........ trolleys...... available 没有可用的行李手推车 6 overbooking of ........ seats........ 超额预定座位 7 flight delays and ....... cancellations........ 航班延缓和撤消 8 ....jet .....- lag 时差（飞机时差反响） P15 A 1 subway h) underground 地铁 2 city centre k)downtown 市中心区 3 carry-on baggage i) hand luggage 手提行李 4 one way f)single 单程票 5 return j) round trip 来回旅游 6 freeway a)motorway 高速公路，快车道 7 rest room c) public toilet 公共卫生间 b)l 8 elevat