导游服务存在的问题及提升对策.docxVIP

导游服务存在的问题及提升对策 Analysis on the countermeasures to improve the qualityof tour guide service 摘要 在旅游业进步与发展的大背景下，人们开始越来越关注导游的价值。受多方 面原因影响，目前导游服务在我国还有很多需要进一步解决的问题。如缺乏合理 的导游管理制度，导游整体能力不强等。本文从导游的基本理论入手，阐述了导 游的职责和导游服务的特点。对导游服务目前在我国发展过程中存在的问题以及 问题原因做了深度剖析，最后从提高薪酬待遇、完善综合素质以及呼吁社会尊重 导游等几方面提出具体解决的对策，希望能够对我国导游队伍服务质量提升、对 旅游业的发展有所帮助。 关键词：导游；导游服务；存在问题；提升策略 Abstract In the context of the progress and development of the tourism industry, people began to pay more and more attention to the value of tour guides. Affected by many reasons, there are still many problems that need to be further resolved in the tour guide service in my country. Such as the lack of a reasonable tour guide management system, the overall ability of tour guides is not strong, etc. This article starts with the basic theories of tour guides and expounds the duties of tour guides and the characteristics of tour guide services. In-depth analysis of the problems existing in the development of tour guide services in my country and the causes of the problems were made. Finally, specific solutions were proposed from the aspects of improving salary, improving comprehensive quality, and calling on the society to respect tour guides, hoping to serve the tour guide team in my country. The improvement of quality is helpful to the development of tourism. Key words: tour guide; tour guide service; existing problems; improvement strategy 目录 TOC \o 1-5 \h \z \o Current Document 引言 1 一、 基本理论概述 1 \o Current Document （-）导游及导游职责 1 \o Current Document （二） 导游服务及导游服务的特点 1 \o Current Document （三） 导游服务在旅游服务中的地位 2 \o Current Document 二、 导游服务的现状 2 \o Current Document （一） 导游人员队伍不稳定 3 \o Current Document （二） 导游人员职业道德感弱化 3 \o Current Document （三） 导游人员结构知识老化，学习能力差 3 （四） “导游”变“导购 4 \o Current Document 三、 导游服务存在的问题 4 \o Current Document （-）导游人员的整体素质偏低 4 \o Current Document 1 .业务素质能力差 4 \o Current Document 2.职业道德素质缺失 4 \o Current Document （-）对导游工作倦怠 5 \o Current Document （三） 导游人员缺乏诚信，缺乏基本职业道德 5 \o Current Document （