高中英语 Unit1《Advertising》Project3 牛津译林版必修4.ppt

Unit 1Project Developing an ad campaign;Step One: Comprehension;Step One: Comprehension;2 What media can you use in an ad campaign?;3 What questions should we first consider?;To build an ad c_________;Main idea of each paragraph;Step Two: Language Focuses;2 In order to determine…(line 11) determine:decide firmly/find out We haven’t determined when to leave. Can you determine the meaning of the word? determine on/upon:resolve We determined on an early start. determine to do sth. He determined to learn French.; determined: adj.be ~ to do sth. I’m determined to succeed. ;3 appeal to the way…(line 19) appeal to: V.(a) be attractive/interesting Eg. Do these paintings appeal to you? (b) make an earnest request 恳求/呼吁 Eg. The police appealed to the crowd not to panic. N. an appeal for help/ food The new fashion soon lost its appeal. The idea of working abroad never ______ ______ me.(吸引） ;4 be concerned with…(line 23) be concerned with: be about Her latest article is concerned with Taiwan Issues. Mr Zhang is much concerned with the disabled. concern:V. affect The loss is serious for all concerned.;N. It’s no concern of mine. What are your main concerns as a writer? as far as sb/sth. concerned: 就某人/事而言 We ________ _________ _________ _________ his safety. ( 都关心） - ;5 what approach you want to …(line 28) approach N. ways We can try a new approach to language teaching. N. ing near to At her approach the children ran off.;approach V. e near, get close to As you approach the town the first building you see is the church. I find him difficult to approach. Identify different meanings of approach.;a With the approach of night, it became colder and colder. b The approach to the city was blocked. c The time is approaching when they will leave for London. d Did he approach you about helping him with his homework?; One t________ ad says ‘Bright-Teeth fights bad breath!’ 2. Parents try to c____ their children of bad hab