课文翻译Plot Change Foreign Forces Transform Hollywood Films分析和总结.pdfVIP

Plot Change :Foreign Forces Transform Hollywood Films 课文翻译 When director Adam McKay pitched a sequel to his 2004 hit movie Anchorman, he thought it would be a no-brainer for Hollywood. 当导演亚当•麦 (Adam McKay)提出要为他2004 年的热门电影《王牌播报 员》(Anchorman)拍摄续集时，他以为这对好莱坞来说就是顺理成章的事情。 The $20 million comedy, starring Steve Carell and Will Ferrell, grossed more than $90 million at the box office. But only $5 million of that came from ticket sales abroad. Viacom Inc.s Paramount Pictures nixed the sequel this spring, fearing the comedys uniquely American brand of humor wouldnt play abroad. 斥资2,000 万美元、由史蒂夫•凯瑞尔(Steve Carell)和威尔•法瑞尔(Will Ferrell) 主演的喜剧片《王牌播报员》当年获得了超过9,000 万美元的总票房，但其中的 海外票房收入只有500 万美元。今年春季，维亚康姆(Viacom Inc.)旗下的派拉蒙 影业公司(Paramount Pictures)枪毙了拍摄续集的计划，他们担心电影里独特的美 式幽默在海外不受欢迎。 At the end of the day, the economics of the business have changed -- there is so much more pressure to play globally, and we couldnt fight that, says Mr. McKay. 麦凯表示，归根结底，电影经济已经发生了变化──登陆全球院线的压力要 比以前大得多，我们必须顺应这个潮流。 The rising clout of international audiences is a sea change for Hollywood. Decades ago, a movies foreign box office barely registered with studio executives. Now, foreign ticket sales represent nearly 68% of the roughly $32 billion global film market, up from roughly 58% a decade ago, according to Screen Digest Cinema Intelligence Service. 海外观众日益增强的影响力对好莱坞而言是个翻天覆地的变化。几十年前， 一部电影的海外票房几乎不被好莱坞电影公司的高管放在眼里。 Screen Digest Cinema Intelligence Service 的数据显示，如今，在价值约320 亿美元的全球电影 市场中，海外票房占了近68%，10 年前则是大约58% 的水平。 The result is that one of the most American of products is now being retooled to suit foreign tastes. Studios have begun to cast foreign actors in American-themed blockbusters like G .I. Joe. Scripts are being rewritten to lure global audiences. And studios are cutting back on standard Hollywood fare like romantic comedies because