电子商务专业英语1实例教学.pptVIP

电子商务专业英语（1） 郝晓玲(第一讲) 2009.9 Arrangement : (1)learn the e-business english (this term ) (2)learn business english (next term ) About grade: (1)Homework+performance(30%) (2)Middle term exam (20%) (3)Final exam(50%) How to learn e-business English and the text How to learn e-business and the text 1)Profession word(1—3week) 2)Translate the sentence (4---8week ) 3)Understand the text(1---15week ) 4)Do some homework online (sometime) 5)Read the professional english literature (10—15week) What you should do after class? 1)Remember the new words 2)Preview the text to answer my questions about the text and find the difficulties in the text 3)Bulild a group to finish a big homework find a English professional literature from database Group homework (20 minutes) New word challenge(1—3week ) Role play--- Text discussion (business plan ) Role play---e-business website introduction Role play(12--16week) --- professional literature introduction Requirements(chaperter one ) By the end of this lesson, you should be able to □?define EC and know its various categories; □?describe some business modles; □discuss the benefit of EC to org\consumers\society; Requirements(chaperter one ) □discribe the limitations of EC □discuss the contribution of EC in helping org respond to environmental pressures; □ discuss some major managerial issues regarding EC Overview of electronic commerce Abstract: The chapter introduces the basis concept of EC and its classifications ; benefits and limitations of EC ;the digital revolution and the economic impact of EC… New Words(P36；1.1—1.5) Affiliate marketing n. 关系营销 Brick –and mortar n. 实体 B2E n. 公司对雇员 Click –and mortar a. 虚拟兼实体 Collaborative commerce n. 协同商务 Corporate portals n. 公司门户 Customization ? 定制 E-tailing n. 电子跟踪 Boffins n. （俚）科技人员 EDI n. 电子数据交换 Pentagon n. 五角大楼（美国国防部大楼） E2E a. 交易对交易 mainframes n. 计算机主机 Exchange n. 交易平台 Group purchasing