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Organizational BehaviorChapter 6Perception and Individual Decision MakingCopyright ? 2019, 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved.Eighteenth EditionLearning Objectives6.1 Explain the factors that influence perception.6.2 Describe attribution theory.6.3 Explain the link between perception and decision making.6.4 Contrast the rational model of decision making with bounded rationality and intuition.6.5 Explain how individual differences and organizational constraints affect decision making.6.6 Contrast the three ethical decision criteria.6.7 Describe the three-stage model of creativity.Explain the Factors That Influence Perception?(1 of 2)Perception is a process by which individuals organize and interpret their sensory impressions to give meaning to their environment.It is important to the study of OB because people’s behaviors are based on their perception of what reality is, not on reality itself.Explain the Factors That Influence Perception (2 of 2)Exhibit 6-1 Factors That Influence PerceptionExplain Attribution Theory (1 of 10)Attribution theory suggests that when we observe an individual’s behavior, we attempt to determine whether it was internally or externally caused.Determination depends on three factors:DistinctivenessConsensusConsistencyExplain Attribution Theory (2 of 10)Clarification of the differences between internal and external causationInternally caused – those that are believed to be under the personal control of the individual.Externally caused – resulting from outside causes.Explain Attribution Theory (3 of 10)Exhibit 6-2 Attribution TheoryExplain Attribution Theory (4 of 10)Fundamental attribution error We have a tendency to underestimate the influence of external factors and overestimate the influence of internal or personal factors.Self-serving bias Individuals attribute their own successes to internal factors.Explain Attribution Theory (5 of 10)Common Shortcuts in Judging OthersSelective perceptionAny characteristic that ma
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