跨境电子商务英语 Unit 5 讲稿.docxVIP

教学单元讲稿 复习提问与上次课作业典型问题答疑 回顾第4单元店铺描述、产品标题和产品描述的内容。讲解每个小节的课后习题，特别是讨论题。 教学单元名称 第五单元《跨境电商产品管理》 课程导入 以跨境电商的选品为导入点，启发学生思考，跨境电商店铺选择哪些商品比较好及如何选品等开展本章节的授课。 分析思路 本章节主要涉及到跨境电商产品管理的三大重难点知识：一、跨境电商的选品；二、跨境电商的产品定价；三、跨境电商的违禁品。围绕这三个知识点，层层递进，重点突破，分析跨境电商中的产品管理。 五、 讲授内容 Part 1　Promotion and Marketing Warming-up Take a close look at the following pie chart(See Figure 5.1) and put the results of the survey in order. Order (from most to least): E-C-A-G-F-B-H-D Listening Listen to the following sentences and fill in the blanks. Without considerate product selection and pricing decisions the e-shop owner may get into trouble. Deciding which products to sell online can be quite a task and you need to take so many things into consideration such as buyer demand, competition and profit. Apparel and fashion, with its endless niche opportunities and relatively low shipping costs, is clearly a great category for new sellers to explore. With your product research you need to accommodate for competition dynamics, cultural factors, taste profiling, packing design, language, pricing and much more. This e-commerce platform helps you purchase goods that are of great value and also offer an attractive margin. Speaking A and B are classmates. They are discussing about what to sell if they will set foot in CBEC in the future. Please try to role play the following dialogue, especially pay attention to the underlined parts. A和B是同学。他们正在讨论如果未来他们涉足跨境电子商务领域，他们要卖什么产品。请尝试以角色扮演的方式练习下面的对话，尤其注意划线的部分。 教学提示：教师可先给出对话中下划线部分的释义，再组织学生进行对话练习。 What would you like to sell in your e-commerce store? 您想在电商店铺中售卖什么？ Which products to sell online can be quite a task. （决定）在线销售哪些产品可能是一项艰巨的任务。 What do customers like to buy online? 客户喜欢在网上购买什么？ It’s better for us to do a careful product research, isn’t it? 对我们来说，最好进行仔细的产品研究，不是吗？ Reading 1. Use the words in the box to complete the sentences below. reinforce (2) shaped (3) channels (4) match (5) restrictions 2. Fill in the blanks to complete the translation of the following sent