跨境电子商务英语 Unit 11 讲稿 .docxVIP

教学单元讲稿 复习提问与上次课作业典型问题答疑 回顾第10单元客户服务的主要流程，导致亚马逊暂停服务的投诉类型以及如何推广客户喜爱的退货政策。讲解每个小节的课后习题，特别是讨论题。 教学单元名称 第十一单元《跨境电商交易评估》 课程导入 以跨境电商买家和卖家评价常用的词汇及表达作为导入点，教授学生相关知识点和基本概念；并启发学生思考如何获得五星好评，如何处理差评？从而开展本章知识点和语言点的教学。 分析思路 本章节主要涉及到跨境电商交易评估的三个方面：一，如何产生更多五星好评；二，如何处理顾客负面评价；三，何时发表评价。围绕这三方面的知识点，对交易评价相关概念进行梳理的同时，贯穿对相关英语语言从词汇、短语到句法应用等听、说、读、译的各类练习，以提高同学们的英语英语基本功底。 五、 讲授内容 Part 1 Five-star Praise and Feedback Warming-up Circle the phrases that are new to you and look them up in the dictionary. Read them aloud and write down their Chinese meanings. （1）positive review （2）negative review （3）five star review （4）high-rated review （5）customer review （6）post reviews （7）automated feedback （8）malicious review Listening Listen to the following sentences and fill in the blanks. (1) When a five-star review does come in, it is one of the greatest feelings in the world—a little recognition that your hard work is paying off . (2) You should not just let that five-star rating sit on your page; you should take the time to reply and maintain the conversation with your happy customer. (3) Let the customer know that you’ll be sharing their feedback with the rest of your staff—especially those who are named in the review itself. (4) Online reviews play a significant role when it comes to customer conversions; people rely on them to discern whether you’re trustworthy. (5) When you ask a customer if they’ve enjoyed themselves and they say yes, simply follow up by asking if they wouldn’t mind reviewing your business online. Speaking A Chinese seller is contacting a buyer after the package has been delivered. Complete the following dialogue with the sentences or expressions in the box. Seller：Dear Madam, (1) D thanks for shopping with us . We (2) C learned from the status that the package was delivered on December 8th, (3) A Did you get the package ? Buyer: Yes, I got it last Friday. Thank you. Seller: Our pleasure. (4) F We’d like to know if you are satisfied with