跨境电子商务英语 Unit 4 讲稿.docxVIP

教学单元讲稿 复习提问与上次课作业典型问题答疑 回顾第3单元跨境电商平台的选择、注册材料的准备及开店常见问题等内容。讲解每个小节的课后习题，特别是主观题。 教学单元名称 第四单元《店铺和产品描述》 课程导入 以跨境电商的店铺描述为导入点，启发学生思考，跨境电商店铺该如何描述开展本章节的授课。 分析思路 本章节主要涉及到跨境电商店铺和产品描述的三大重难点知识：一、跨境电商的店铺描述；二、跨境电商的产品标题和关键词；三、跨境电商的产品描述和特征。围绕这三个知识点，层层递进，重点突破，分析跨境电商中的店铺和产品描述。 五、 讲授内容 Part 1　Store Description Warming-up Learn the following words and expressions and write down their Chinese meanings. 专长于 (2) 及时发货 (3) 全球销售网 (4) 上传照片 (5) 产品评论 (6) 最好的服务 (7) 浏览网页 (8) 更新产品 Listening Listen to the following sentences and fill in the blanks. Please try clicking on the link and you’ll be able to view the webpage of our e-shop. Our e-shop specializes in working directly with several trustworthy manufacturers. If you want to hunt for a special gift, please visit our e-shop. We warmly welcome customers from home and abroad to establish a business relationship with us. Some online stores make good use of product reviews to help sell the products. Speaking Customer A wants to buy telescopes from B’s e-shop. Customer service B is communicating with the customer. Please try to role play the following dialogue, especially pay attention to the underlined parts. 顾客A从B的网店里购买望远镜。客服B正在跟顾客交流。请尝试以角色扮演的方式练习下面的对话，尤其注意划线的部分。 教学提示：教师可先给出对话中下划线部分的释义，再组织学生进行对话练习。 Which one are you interested in? 您对哪一款感兴趣？ Please place your order. 请您下单。 Send me the link to that website, please. 请把网页链接发送给我。 Take your time to browse and check out the pictures of the items you’re interested in, please. 请花些时间浏览查看您感兴趣的商品图片。 I update my website and upload images of new products every week. 我每周更新我的网页并上传新产品的图片。 Reading 1. Use the words in the box to complete the sentences below. humanize (2) attributes (3) identify (4) prospective (5) differentiate 2. Fill in the blanks to complete the translation of the following sentences. (1) differentiate your brand (2) target audience (3) set the tone (4) Aside from (5) more inclined to 3. Answer the following questions. (1) Four. They are personality, a good story, error-free writing a