跨境电子商务英语 Unit 8 讲稿.docxVIP

教学单元讲稿 复习提问与上次课作业典型问题答疑 回顾第7单元跨境电商营销中的三大重难点知识：跨境电商市场营销策略（站内营销和站外营销）；SEO和SEM在跨境电商中的应用与实现；如何在跨境电商活动中构建自己的品牌。讲解每个小节的课后习题，特别是讨论题。 教学单元名称 第八单元《跨境电商支付方式》 课程导入 以不同的跨境电商平台为导入点，启发学生思考回顾，常见的跨境支付方式有哪些？进行跨境交易时有哪些注意事项？线上支付方式和线下支付方式有何不同？跨境电商企业如何收款与提取现金等开展本章节的授课。 分析思路 本章节主要涉及到的三大重难点知识：一，线上支付方式和线下支付方式的区别；二，跨境支付过程（买家付款与卖家收款）；三，如何使用不同的跨境支付方式提取现金。围绕这三个知识点，层层递进，重点突破，分析跨境电商中的不同支付方式。 五、 讲授内容 Part 1　Offline Online Payment Warming-up Please preview the following words and expressions and write down their Chinese meaning. (1) cross-border payment and settlement 跨境支付与结算 (2) cross-border e-commerce payment methods 跨境电商支付方式 (3) payment instruments 支付工具 (4) offline payment 线下支付 (5) online payment 线上支付 (6) third-party payment platforms 第三方支付平台 (7) face-to-face transaction 当面交易 (8) Letters of Credit 信用证 Listening Listen to the following dialogue and fill in the blanks. Man: Hello, I noticed you ordered a pair of gloves in my store yesterday, but you didn’t make the payment, did you? Woman: No, I didnt. 1 ordered the gloves, but I’ve got some questions on payment method. Can I pay by Alipay, a third party payment platform in China? Man: Of course you can, you know, online payment is preferable in cross-border e-commerce. If you make the payment now, well send it out to you today. Woman: Glad to hear that! By the way, is face-to-face transaction acceptable to your company? Man: Oh, actually, I’m so sorry to say that, for our mutual convenience, we cannot accept those kinds of offline payment methods. Woman: OK, I’ve got it. Later I’ll pay by Alipay and hope for a quick delivery. Speaking A buyer is talking about payment with the seller. Please role play this dialogue and translate the underlined expressions into Chinese. 买方和卖方正在讨论付款问题。请进行角色扮演，并将划线部分翻译成中文。 教学提示：教师可引导学生给出对话中下划线部分的释义，理解对话内容，再组织学生进行对话练习。 (1) place an order 下单 (2) discount 折扣 (3) concession（价格）让步 (4) superior quality质量优良 (5) the most favorable price最优惠价格 (6) close the deal 成交 R