跨境电子商务英语 Unit 2 讲稿.docVIP

教学单元讲稿 复习提问与上次课作业典型问题答疑 回顾第1单元跨境电商概述：跨境电商的概念、传统外贸和跨境电商的区别以及跨境电商在中国当前的发展现状。讲解每个小节的课后习题，特别是讨论题。 教学单元名称 第二单元《主要的跨境电商平台》 课程导入 以跨境电商活动中常见的节假日促销和词汇句法表达等为导入点，教授学生相关知识点和基本概念；熟悉相关平台，了解主要跨境电商平台的优势，进而开展本章知识点和语言点的教学。 分析思路 本章节主要涉及到跨境电商平台的三大重难点知识：一，主要跨境电商平台的介绍；二，跨境电商平台的优缺点；三，跨境电商平台的异同。围绕这三方面的知识点，设计了听说读译等各类练习，在帮助学生掌握跟主要的跨境电商平台相关的信息和知识，提高学生的英语水平。 五、 讲授内容 Part 1 Amazon and eBay Warming-up Circle the phrases that are new to you and look them up in the dictionary. Read them aloud and write the Chinese meaning. (1) be located in 位于…… (2) a wide range of 范围广泛的…… (3) such as 比如；诸如 (4) set up 建立；创建 (5) market share 市场份额 (6) be committed to 致力于…… (7) be founded by 由……创建 (8) be headquartered in 在……设立总部 (9) a broad variety of 各种各样的 (10) in addition to 除……之外（还有，也） Listening Listen to the following sentences and fill in the blanks. (1) Amazon has a wide range of products such as electronics, furniture and jewelry. (2) eBay has facilitated online consumer-to-consumer and business-to-consumer sales. (3) To set up one’s payments account, a valid U.S. bank account should be provided. (4) It is committed to becoming the world’s most customer-centric company. (5) The company manages eB, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide. Speaking A and B are classmates. They are discussing about their shopping on Black Friday. Please try to role play the following dialogue, especially pay attention to the underlined parts. A和B是同学。他们在讨论黑色星期五的购物计划。请尝试以角色扮演的方式练习下面的对话，尤其注意划线的部分。 *教学提示：教师可先给出对话中下划线部分的释义，再组织学生进行对话练习。 It is so tiring to shop in the crowd. 在人群中购物实在太累了。 Why don’t you shop online? 你为何不在线购物呢？ Which platform do you prefer? 你更喜欢哪个平台？ I’m used to… 我习惯了…… a broad variety of… 各种各样的…… relatively cheaper 相对便宜 That sounds good. 那听起来不错 I can’t help having a try right now. Reading Exercises 1. Use the words in the box to complete the sentences below. Change word forms where necessary. (1) founded (2) relatively (3) via