跨境电子商务英语 Unit 7 讲稿.docxVIP

教学单元讲稿 复习提问与上次课作业典型问题答疑 回顾第6单元跨境电商订单管理中订单处理的三个环节：售前订单询问与回复、订单处理过程以及售后的订单跟进。讲解每个小节的课后习题，特别是讨论题。 教学单元名称 第七单元《跨境电商市场营销活动》 课程导入 以跨境电商活动中常见的节假日促销为导入点，启发学生思考回顾，常见的市场营销有哪些形式？不同的营销活动有怎样的不同的效果？线上营销和线下营销有什么区别等开展本章节的授课。 分析思路 本章节主要涉及到跨境电商营销的三大重难点知识：一，跨境电商市场营销策略（站内营销和站外营销）；二，SEO和SEM在跨境电商中的应用与实现；三，如何在跨境电商活动中构建自己的品牌。围绕这三个知识点，层层递进，重点突破，分析跨境电商中的营销活动。 五、 讲授内容 Part 1　Promotion and Marketing Warming-up Learn the important holidays in the western countries, which are also sales days. Give a short introduction about these shopping holidays. (1) Valentine’s Day (2) Easter (3) Mother’s Day (4) Father’s Day (5) Children’s Day (6) Amazon Prime Day (7) Halloween (8) Black Friday (9) Christmas (10) New Year’s Eve (1) Valentine’s Day 情人节 Valentine’s Day, also called Saint Valentine’s Day, is celebrated annually on February 14. Valentine’s Day is recognized as a significant cultural, religious, and commercial celebration of romance and romantic love in many regions around the world. (2) Easter 复活节 Easter, also called Resurrection Sunday, is a festival and holiday commemorating the resurrection of Jesus from the dead, described in the New Testament as having occurred on the third day after his burial following his crucifixion by the Romans. (3) Mother’s Day 母亲节 Mother’s Day is a celebration honoring the mother of the family, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on various days in many parts of the world, most commonly in the months of March or May. (4) Father’s Day 父亲节 Father’s Day is a celebration honoring fathers and celebrating fatherhood, paternal bonds and the influence of fathers in society. Many countries in Europe and the Americas have adopted the U.S. date, which is the third Sunday of June. (5) Children’s Day 儿童节 Children’s Day is a commemorative date celebrated annually in honor of children, whose actual day varies by country. In 1925, International Children’s Day was first problem procla