跨境电子商务英语 Unit 1 讲稿.docxVIP

教学单元讲稿 复习提问与上次课作业典型问题答疑 第一单元，无此部分内容。 教学单元名称 第一单元《跨境电商概述》 课程导入 以跨境电商活动中常见的词汇及表达作为导入点，教授学生相关知识点和基本概念；熟悉相关平台，并启发学生思考跨境电商与传统外贸区别何在？从而开展本章知识点和语言点的教学。 分析思路 本章节主要涉及到跨境电商总览性的三个方面：一，跨境电商的概念认知；二，跨境电商与传统外贸的对比；三，跨境电商行业在中国当前的发展情况。围绕这三方面的知识点，对跨境电商相关概念进行梳理的同时，贯穿对相关英语语言从词汇、短语到句法应用等听、说、读、译的各类练习，以提高同学们的英语英语基本功。 五、 讲授内容 Part 1 The Concept of Cross-Border E-Commerce Warming-up Learn the following abbreviations, and write down their full expressions and Chinese meanings. (1) Cross-Border E-Commerce 跨境电商 (2) Business to Business 企业对企业 (3) Business to Customer 企业对客户 (4) Customer to Customer 客户对客户 (5) Online to Offline 线上到线下 (6) Manufacturer to Consumer 生产厂家对消费者 (7) Production to Consumer 商品到顾客（即产品从生产企业直接送到消费者手中，中间没有任何交易环节，也称生活服务平台。） (8) Peer to Peer 个人对个人 Listening Listen to the following sentences and fill in the blanks. (1) In this chapter, we explore CBEC (short for cross-border e-commerce) as a new driver of international trade. (2) In recent years, the rapid growth of cross-border e-commerce has accelerated online consumption all over the world. (3) According to the type of interaction, the main modes of cross-border e-commerce can be divided into B2B, B2C, C2C and so on. (4) International cooperation in cross-border e-commerce has to be continuously strengthened. (5) With the growth of the Internet and the development of international logistics, as well as online payment, consumers are more open to the chances to purchase products and services from internet platforms, which is called cross-border e-commerce. Speaking A and B are classmates. They are discussing about their understanding of CBEC. Please try to role play the following dialogue, especially pay attention to the underlined parts. A和B是同学。他们在讨论各自对跨境电商的理解。请尝试以角色扮演的方式练习下面的对话，尤其注意划线的部分。 教学提示：教师可先给出对话中下划线部分的释义，再组织学生进行对话练习。 What do you like to do? 你想做什么（职业）？ promising career direction 有前景的职业方向 What a coincidence. 真是巧。 It is said that… 据说…… talent gap 人才缺口 launch business in this field 在这个领域开展业务 plenty of opportunitie