魅族手机SWOT分析-毕业论文.docVIP

word word PAGE / NUMPAGES word 魅族 SWOT分析 摘要 苹果 的消灭，彻底改革了传统 的命运。苹果 带来的，不仅是智能 的兴起与流行，转变了人们对 的使用习惯，更重要的是焕然一新、紧跟时代的营销进展策略。近两年国产 再次凭借着安卓系统的东风再次获得较大的市场，多个国内品牌纷纷推出安卓系统的智能 。而魅族，作为国产智能 的先行者，承载着国货的使命，也有自己独具一格的产品特点，赢得了不少消费者的宠爱。然而，在越来越剧烈的智能 竞争和 硬件同质化、透亮化时代，魅族必需从各方面打量自己，清楚了解自己的内部环境和外部环境，才能制定出良好的进展策略。本文以魅族 作为背景，对魅族 进行创新和深度的SWOT分析，找出魅族自身的优势、劣势以及外部所面临的时机与威逼，从中得出一系列适合魅族进展的策略方法，挂念魅族进展中能够扬长避短，充分发挥自身的优势、利用有利的外部环境，克服其劣势与威逼。同时也期望魅族及其它国内 品牌能借此时机大力进展，同时拥有自己的核心技术。 关键字：魅族 ；SWOT分析；进展策略；建议 The SWOT analysis of Meizu phone Abstract The emergence of the Apple phone a complete overhaul of the fate of the traditional mobile phone. Apple mobile phones, not only the rise of smart phones and popular, has changed the habits of the people on the phone, more importantly, a new look, marketing development strategy of keeping up with the times. The past two years, again by virtue of the domestic mobile phone with Android system to again obtain a larger market, domestic brands have launched the Android system for smart phones. Meizu, as the forerunner of the domestic smart phone, carrying the mission of the domestics, also have their own unique style of product characteristics, won a lot of consumers. However, the homogenization of competition in the increasingly fierce smartphone and mobile phone hardware, transparent era, Meizu must examine all aspects of their own, a clear understanding of their internal and external environment in order to develop a good development strategy. In this paper the Meizu phone as a background, the Meizu phone innovation and depth SWOT analysis to identify Meizus own strengths, weaknesses and external opportunities and threats faced, draw a series of the Meizu development strategy approach to help Meizu development in to avoid weaknesses, give full play to its own advantages, to take advantage of favorable external environment, to overcome its weaknesses and threats. Also hope the Meizu and other domestic mobile phone brand can take