《TCL集团市场营销培训讲义》.pptVIP

? House of Quality - Car Doors Customer Needs Easy to Open Stays Open on Hills No Leaks Less Road Noise What customer need should this company focus a new product idea on? 第四百一十五页，共六百一十七页。 ? 质量委员会法 - 汽车门产品 客户需求 易开合 斜度开启能力强 无渗漏 路噪小 公司在进行产品创意时应把客户的哪些需求列为重点考虑 第四百一十六页，共六百一十七页。 ? Marketing Role in Idea Screening Screening of new product ideas should focus on three factors Importance to customer: internal review of marketing data - House of Quality Technical requirements and costs: internal engineering assessment - House of Quality Probability of successful commercialization: marketing’s ini