计费与客户关系管理相融合.pptVIP

amdocs The Worlds Leading Provider of Billing and CRM for the Communications Industry Confidential Information of Amdocs * Dr Weiming Li Vice President Sales, Amdocs APAC Division Convergent Billing CRM Key to success of Mobile Service Providers 第一页，共二十一页。 Focus Change: “Land Grab” vs “Revenue Maximisation” No longer “Growth at any cost” Conflicting KPIs: Subscriber Growth and ARPU “Low value” vs. “High value” customers Can they be identified? Difficulties in determining best candidates for VAS Disparate systems for data / voice, prepaid postpaid obscure the view of the customer base