纽曼社会研究方法英文版PPTChapter10-SurveyResearch-7e.pptVIP

Copyright ?2011 by Pearson Education, Inc. All rights reserved. Copyright ?2011 by Pearson Education, Inc. All rights reserved. Chapter 10: Survey Research Seventh EditionSocial Research Methods:Qualitative and Quantitative Approachesby W. Lawrence Neuman This multimedia product and its contents are protected under copyright law. The following are prohibited by law: Any public performance or display, including transmission of any image over a network; Preparation of any derivative work, including the extraction, in whole or in part, of any images; Any rental, lease, or lending of the program. Types of Research Questions Behavior Attitudes/beliefs/opinions Characteristics Expectations Self-Classifications Knowledge History of Survey Research Census Social Survey Movement Modern quantitative survey research Statistical sampling techniques Creation of scales/indexes Applied surveys Modeled after the physical sciences World War II Survey research centers Commercial polling Survey Design LogicSteps in Conducting a Survey Constructing a Good QuestionnairePrinciples of Good Question Writing Avoid Jargon/slang/abbreviations Ambiguity/confusion/vague Emotional language Prestige bias Double-barreled questions Leading questions Avoid Beyond respondents’ knowledge False premises Distant future intentions Double negatives Overlapping/unbalanced response categories Constructing a Good QuestionnairePrinciples of Good Question Writing Sensitive topics Create comfort/trust Use enhanced phrasing Establish a desensitizing context Use anonymous questioning methods CASAI CAPI RRT Social desirability bias Constructing a Good QuestionnaireGetting Honest Answers Constructing a Good QuestionnaireGetting Honest Answers Knowledge questions Sleeper question Contingency questions Partially open question Constructing a Good QuestionnaireOpen vs. Closed Questions Constructing a Good QuestionnaireOpen vs. Closed Questions Constructing a Good QuestionnaireOpen vs. Closed Ques