交行武汉分行公共关系管理问题与对策探究.docVIP

交行武汉分行公共关系管理问题与对策探究 目录 TOC \o 1-9 \h \z \u 目录 1 正文 1 文1：交行武汉分行公共关系管理问题与对策探究 1 1、 绪论 3 （1）银行治理机制。 6 （2）银行制度建设。 6 （3）银行竞争力理论。 7 （4）银行客户关系管理。 7 2 商业银行公共关系管理相关理论概述与实践 8 3 交通银行武汉分行的公共关系管理情况调查 8 4 交通银行武汉分行的公共关系管理存在的问题 8 5 提升交通银行武汉分行的公共关系管理的对策 8 6 结束语 9 文2：浅析学校公共关系管理 10 1、学校公共关系的含义 10 2、学校公共关系管理模式 11 3、学校公共关系管理 11 参考文摘引言： 13 原创性声明（模板） 13 文章致谢（模板） 14 正文 交行武汉分行公共关系管理问题与对策探究 文1：交行武汉分行公共关系管理问题与对策探究 Abstract With the rapid development of modern commodity economy， economic activity is increasingly complex， the global finance and economy formed an integrated pattern. Financial ititutio iide and outside contact more and more closely， financial activities has become the centre of the world， the role and status of Banks has become increasinglyprominent. While the development of public relatio in commercial banks plays an important role in strengthening the internal and external relatio， expanding the businessand creating their own good images。 Taking the actual situation of public relatio management of Wuhan branch Bank of Communicatio as an example， on the basis of researching and analysing a large amountof data at home and abroad， this paper explai the relevant theories and achievements of the development of public relatio management in Chinas banking system. In this papera field survey is conducted on the public service of Wuhan branch Bank of Communicatio through the questionnaires and interviews， exploring deep the topic of Public relatio management in the commercial banks ， teasing out the existing problems and trying to find measures for the administration of commercial banks public relatio which is suitable for the situation of our country to explore to solve these problems。 The paper is divided into four parts. The fit chapter is the fit part of this paper，which describes the selected topic background and research significance， reviewing andsummarizes relevant literature on the domestic commercial bank external publ