市场营销英语试题.docVIP

市场营销英语试题 市场营销英语试题 市场营销英语试题 一、TranslatethefollowingphrasesintoChinese(15分) 1．Distributionchannel 2．Marketingenvironment 3．Targetcustomer 4．Naturalresource 5．Sustainabledevelopment 6．Annualreport 7．Well-recognized 8．Company’simage 9．Newalternative 10．Targetmarket 11．Respondent 12．Brandpositioning 13．Productorigin 14．Finalconsumer 15．On-lineshopping 二、TranslatethewordsintoEnglish(15分) 1．市场细分 2．检查问卷 3．年度收入 4．生产线 5．品牌忠诚度 6．第一手数据 7．周年特卖 8．绿色营销 9．销售机遇 10．主流购买者 11．成本定价 12．市场占有率 13．实体产品 14．销售促进 15．公共关系 三、TranslatethesentencesintoChinese(40分) 1、Advertisingobjectivesshouldberealistic,precise,measurableandconsistent organization’soverallmarketingobjectives. 2、Thecorebeliefsandvaluespeopleholdinagivensocietyarehardtochange. 3、Marketingisaprocessoffindingouttheneedsandwantsofthemarketthendesigningproducts  with  the orservicestosatisfytheseneedsandwants. 4 、Themarketing environment refers toany outside factorsandconditions relatedto themarketing activitiesofanorganization. 5 、Marketresearchisthesystematiccollection,analysisandreportingofdatatoaidmarketing decisionmaking. 6 、ThesegmentsyouchoosetoserveareyourTargetMarkets. 7 、Ｇreenmarketingconsistsofallactivitiesdesignedtogenerateandfacilitateanyexchange intendedtosatisfyhumanneedsandwants.. 8 、Directchannel meansthat yousell your products orservicesdirectly tothefinal userswithout involvinganywholesaler,retailer,brokeroragent. 四、Choosethesuitablewordstocompletethesentencesandfillthewordintheblank.(10 分) order,cost,enquire,free,dimensions,charge,guarantee 1. Goodmorning.Imphoningto__ __aboutyourpersonalcomputers. 2. Youaskedaboutthe_ __.Theyare3.5meterswide,and... 3. Youreinour___deliveryarea,sotherellbenoextra_ _fordelivery. 4. We_ __deliverywithintwoweeksafteryouplacean__ _. 5. It_ _us$5.8tomakeoneunit,butweonly__ _you$6. 五、Readingcomprehension（20分） ThehomecomputerindustryhasbeengrowingrapidlyintheUnitedStatesforthelasttenyears.Computersusedtobelarge,expensivemachinesthatwereverydifficulttouse.Butsci entistsandtechnicianshaveb